Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Learning outcomes
By the end of this course, you will be able to:
- Understand the landscape of traditional, digital, and social media marketing
- Understand how to become certified as a Digital Marketing Associate
- Understand the major social media platforms, how they function, and what role they play in marketing
- Create SMART goals and identify KPIs
- Define your target audience and their customer journey
- Choose the right social media platforms and learn how to create social media policies
Course structure
- The Social Media Landscape
- Social Media Platforms Overview
- Goals and Planning for Success
- Understand Your Audience
- Choose Your Social Media Channels
