课程信息
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  3. Introduction to Social Media Marketing

Introduction to Social Media Marketing

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

Learning outcomes

By the end of this course, you will be able to:

Course structure

  1. The Social Media Landscape
  2. Social Media Platforms Overview
  3. Goals and Planning for Success
  4. Understand Your Audience
  5. Choose Your Social Media Channels
  • Teacher:
    Anke Audenaert
    Anke Audenaert
    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
  • Offered by:
    Facebook
    Facebook

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